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Official Wholesaler (Main Sponsor)

The Role of the Official wholesaler:

  • Is intricately involved in all stages of the program
  • Acts as an extension of the Forest of Reading staff
  • Is involved beginning with the submissions of books right to when the Award is given
  • Works closely with Publishers to get eligible books to the Selection Committees for consideration
  • Delivers hundreds of books to committees throughout the year and manages all routing of materials
  • Is a major support to the program, including almost $100K in cash, in kind, through poster creation and delivery, and providing staff-time to assist the program
  • Is integral in enforcing the brand of the Forest of Reading
  • Is key in delivering the bookstore at all Festivals
  • Without the Official Wholesaler, the Forest of Reading would simply not be available to schools, libraries and to the public.

Who is the official vendor of the Forest of Reading?

The Forest of Reading Official Wholesaler is Tinlids Inc. Without their support this program would not be possible.

About Tinlids Inc.

Tinlids is an independent Canadian book wholesaler that was founded in 2003 with the purpose of providing the best books to schools and public libraries across Canada. They are known for their exceptional selection and acquisition expertise, and first-rate customer service. They are proud to offer a strong Canadian focus in all of their selection work.

For school customers, they offer unmatched expertise in providing the best picture books, graphic novels, fiction and non-fiction for kindergarten to high school.

Schools love Tinlids for:

  • their showroom – the largest in Toronto – featuring multiple copies of the newest and best titles available for immediate purchase
  • their comprehensive knowledge of the school curriculum and the latest trends in teaching and learning
  • their special selection lists of titles that focus on specific themes and subjects
  • their website where tens of thousands of titles can be searched and added to user-developed lists which can then be ordered, or printed off as PDF files
  • book talks and professional development workshops

Public libraries love Tinlids for:

  • their automatic release plans that are carefully designed for each customer, providing only the best titles and backed up by detailed budget-monitoring and reporting
  • their customized selection bibliographies of frontlist and backlist titles matching any genre, subject or format
  • book talks and professional development workshops

Tinlids is a strong supporter of Canadian-authored and -illustrated books, and we value the fact that the Forest of Reading does an outstanding job of supporting and promoting the Canadian book industry as a whole.

As the official wholesaler for the Forest, they carry large volumes of all nominated titles, so they can fill any order large or small quickly and efficiently.

Contact Tinlids

Maria Martella, Owner/Selection Manager

Scott Millar, Sales Manager

130 Martin Ross Avenue
Toronto, ON M3J 2L4
t 416-665-5663 / 1-800-461-9397
f 416-665-0775 / 1-800-461-9405
Visit Tinlids’ website and like them on Facebook.

The Process of Selecting the Official Wholesaler

A committee of the Ontario Library Association (OLA) Executive/Board of Directors and Forest of Reading® members will evaluate the responses to the RFP and make its decisions known to all respondents at a selected time. The composition of the Evaluation Committee will depend on who submits bids, as there will be a very clear conflict-of-interest process undertaken on the decision-makers. The successful respondent(s) will be expected to commence work immediately and transition with the incumbent, if necessary. If awarded a contract, the company or companies will be expected to make initial payment to the OLA. This amount is tendered for base sponsorship prior to the announcement of the nominated “Official Selections” in Autumn of the first year of the tender. An agreed upon schedule for subsequent payments will be a negotiated at the time of the acceptance of the successful awarding of the contract. A contract will be prepared and signed by both parties prior to announcements. The responses to the RFP will be the basis of that agreement.

*Please Note: The contract has been in effect since 2017 with the option to extend based on both parties agreement.